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sungel

article BTS Officially Launches New Global Project ARMYPEDIA In 7 Cities Around The World

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ARMYPEDIA.jpg

BTS has officially announced their plans for a new project entitled ARMYPEDIA!

On February 22, BTS launched a new Twitter account for their upcoming global campaign, which will chronicle the 2,080 days since the group’s debut on June 13, 2013. In a large-scale collaboration with BTS’s many fans all over the world, ARMYPEDIA will gather fans’ memories of the group to create an “archive of all things BTS.”

A representative of Big Hit Entertainment commented, “ARMYPEDIA is a global campaign that is entirely unique to BTS.”

Not only did BTS introduce their new project online through social media, but they also took out ads for ARMYPEDIA on billboards in seven different cities across the globe, including New York, Los Angeles, London, Paris, and Hong Kong. Each of the billboards appears to be one of the 2,080 hidden “puzzle pieces” corresponding to the 2,080 days of BTS’s career, with a QR code and matching date displayed prominently on each ad.

ARMYPEDIA-2.jpg

According to ARMYPEDIA’s official website (which fans first discovered on February 21), BTS has hidden 2,080 such puzzle pieces all over the world, both online and offline. Each puzzle piece corresponds to a specific date in BTS’s history, and every puzzle piece comes with its own QR code.

Once fans have found a puzzle piece, scanned its QR code, and successfully answered a quiz question about BTS, any ARMY across the globe will be able to post a memory about BTS related to that specific date.

For more information, check out ARMYPEDIA’s new official website and Twitter account below!

View image on Twitter

 

The Armypedia website: https://www.armypedia.net/Source (1)

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Who thinks there should be an official Armypedia updates thread somewhere?
Also, are Bighit crazy. Its only February of 2019...

Edited by sungel

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this looks so fun. I love how interactive and multimedia BTS content has been for a while now, especially in the LY era. 

 

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This is interesting, so the 7 cities are seoul, tokyo, japan, london, new york, los angeles and paris, right? It's like pokemon go ARMY version adajkhakljsdh I'll look foward to it~

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Wow! I'm really amazed at all the projects they are releasing! The creative team is really amazing~ ♥

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I wonder if the pieces will be concentrated in and around those 7 cities specifically or can be in any city anywhere?

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wow this is super cool, i'm excited to see how this turns out, hopefully armys will find all the puzzle pieces! it's a great idea!

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5 hours ago, movietvdrama said:

I wonder if the pieces will be concentrated in and around those 7 cities specifically or can be in any city anywhere?

For some reason i feel like its just those cities because doubt they have enough bighit reps to hang stuff IRL public

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